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USA Today: Andrew Luck leads crowded field in USA TODAY's Heisman Watch

Some unheralded contenders make move up the standings in first Heisman Watch of the regular season.

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About Stiff Arm Trophy

Since 2002, we've correctly projected the winner of every single Heisman Trophy contest -- giving us the longest active streak of correct picks.

When it comes to our projections, well, we really can't say it any better than ESPN's Neil Everett - just a few days before the 2009 winner was announced:

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