ESPN: No campaign needed for Marcus Mariota's Heisman run
From uniforms to locker rooms, the Oregon Ducks are the definition ostentatious.
And so if Marcus Mariota had wanted a Heisman campaign, Marcus Mariota would’ve gotten a Heisman campaign.
In 2001 Oregon dropped $250,000 to put a billboard in New York for quarterback Joey Harrington. Though it certainly grew the brand nationally for the program, it didn’t do too much for Harrington, who finished fourth in Heisman voting.
Harrington’s statistics in the 2001 season pale in comparison to Mariota’s in 2014.