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Sports Illustrated: Cory McCartney: 2012 Heisman Watch

The Heisman hunt is all about how players finish. But don't discount the power of a strong first impression, either good or bad. Cory McCartney explains in the Week 1 Watch.

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About Stiff Arm Trophy

Since 2002, we've correctly projected the winner of every single Heisman Trophy contest -- giving us the longest active streak of correct picks.

When it comes to our projections, well, we really can't say it any better than ESPN's Neil Everett - just a few days before the 2009 winner was announced:

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