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ESPN: Putting together Big 12 Heisman campaigns

We're finally talking Heisman this week on the ESPN blog network, and we've been asked to put together Heisman campaigns and slogans for our conference's candidates.

I'm no advertising exec, but I'll give it a shot.

Geno Smith, QB, West Virginia

Geno Smith: He's in the Big 12 now, so it's time to take him seriously.

I can't be the only one who thinks being associated with the quality quarterbacks in the Big 12 and having to outgun them from time to time will benefit Smith.

Read original article.

About Stiff Arm Trophy

Since 2002, we've correctly projected the winner of every single Heisman Trophy contest. Starting in 2010, we're running a season-long Heisman Trophy poll, providing ongoing commentary, and aggregating the best news about the top Heisman candidates around the country.

When it comes to our projections, well, we really can't say it any better than ESPN's Neil Everett - just a few days before the 2009 winner was announced:

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