Stiff Arm Trophy

ESPN: Putting together Big 12 Heisman campaigns

We're finally talking Heisman this week on the ESPN blog network, and we've been asked to put together Heisman campaigns and slogans for our conference's candidates.

I'm no advertising exec, but I'll give it a shot.

Geno Smith, QB, West Virginia

Geno Smith: He's in the Big 12 now, so it's time to take him seriously.

I can't be the only one who thinks being associated with the quality quarterbacks in the Big 12 and having to outgun them from time to time will benefit Smith.

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