Stiff Arm Trophy

Heisman Pundit: Matt Barkley’s high-tech Heisman campaign

Heisman campaigns have run the creative gamut over the years. Some have been subtle in their genius, as when former Notre Dame sports information director Roger Valdiserri changed the pronounciation of Joe Theismann’s name to rhyme with Heisman, or when Washington State sent out a single leaf to selected media on behalf of Ryan Leaf. Other campaigns just hit you [...]

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