Stiff Arm Trophy

ESPN: How was Justin Blackmon so effective?

You see the stat line.

That's the big stuff. Eight catches, 186 yards and Justin Blackmon tied his career high with three touchdowns.

How'd he do it?

Chris Brown of Smart Football breaks down one scheme on Grantland that helped Blackmon spark Oklahoma State's 41-38 win over Stanford in overtime. Oklahoma State has excelled for both of the past two years with "packaging concepts," and in this case, putting different "coverage-beating" pass concepts to each side of the field.

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About Stiff Arm Trophy

Since 2002, we've correctly projected the winner of every single Heisman Trophy contest. Starting in 2010, we're running a season-long Heisman Trophy poll, providing ongoing commentary, and aggregating the best news about the top Heisman candidates around the country.

When it comes to our projections, well, we really can't say it any better than ESPN's Neil Everett - just a few days before the 2009 winner was announced: